THE INTERIOR DESIGN COMMUNITY COMES TOGETHER TO FIGHT CANCER!

                                                             

                                              

THE INTERIOR DESIGN COMMUNITY COMES TOGETHER TO FIGHT CANCER! 

DESIGNERS AND SHOWROOMS TEAM UP WITH GCT MARKETING FOR A SALE TO RAISE FUNDS FOR THE BREAST CANCER RESEARCH FOUNDATION®

FOR IMMEDIATE RELEASE

NEW YORK, NY- JUNE 6TH, 2014 – GCT Marketing (GCT), alongside James Rixner (Rixner), and Bjorn Bjornsson (Bjornsson), the nation’s top interior designers, are hosting an online design sale with the goal of donating $20,000 to The Breast Cancer Research Foundation (BCRF). This first-of-its-kind online event brings some of the biggest showrooms in the interior design industry together to fight breast cancer, including Baccarat, Neidermaer, Baker, Christopher Guy, Samad Rugs, Century Furniture, Arteriors, and many more.

Countless luxury pieces are available beginning June 6th at showhousesale.com, where GCT Marketing will donate twenty percent of its proceeds from every sale. GCT Marketing and BCRF invite all to shop for a cause and help raise funds to find a cure.

BCRF was founded by Evelyn Lauder in 1993, and since its inception has raised over $500 million to fund breakthrough breast cancer research in the areas of tumor biology, genetics, metastasis, prevention, treatment and survivorship. BCRF invests 91 cents of every dollar in research and awareness programs, and holds a four-star rating from Charity Navigator and an A+ rating from Charity Watch. 

"I am firm believer in all the positive outcome of giving back.  This unique opportunity allows me as a designer to exercise contributing to a cause in an innovative way. As a supporter of all cancer research this particular charity holds a special place for me." Says James Rixner, Interior Designer, ASID

“It's important for Bjornsson Design as well as a privilege to be part of this charitable organization. We here at Bjornsson Design believe in giving back to the community as we have done many times. We hope that this sale brings together the funds that are greatly needed.” Says Bjorn Bjornsson, Interior Designer, ASID.

 “With so many people we know personally afflicted by this disease, we feel that we should do whatever we can to contribute to this cause. We are an advocate of businesses making money while giving back to the community, creating a circular momentum that allows for natural and inclusive growth. Let’s make our brands relevant by helping solve current issues.” said Christian Turnier, Founder and Principal, GCT Marketing.

About GCT Marketing

GCT Marketing is recognized as an innovative marketing company helping strengthen the design community by creating a unique collaborative environment to increase a brands’ power and exposure. GCT creates and launches brands, builds social and digital platforms, and develops marketing strategies.

About Showhousesale.com

 “Showhousesale.com” is an e-commerce platform dedicated to providing top products from show-houses curated by today’s top designers. Products already curated by designers give clients the benefit of designer taste, without the cost. 

About Bjorn Bjornsson Design

Bjorn Bjornsson Interior Design is a full service firm guiding projects from space planning to preliminary and construction phases, custom furniture design and interior decorating. Bjorn is involved in all aspects of the projects, working in partnership with his clients to create spaces that truly reflect their own style.

About James Rixner Inc.

Interior Designer James Rixner, an architectural aficionado, came to New York with a Master’s Degree in Urban Design. He switched professions and successfully established himself as a trend setting designer over the past 35 years. James has developed a sophisticated style that always amazes. His interiors epitomize refinement, elegance, serenity, and suitability. Equally comfortable working with antiques, chic mid-century furniture, or up to the minute contemporary pieces, his projects

Contact

To learn more about this merger, please contact

Christian Turnier, Media Relations

Christian@gctmarketing.com
sales@showhousesale.com

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Behind the Scenes with James Rixner: Christopher Guy

                                                                   

James Rixner is taking on a new show-house project: Mansionin May.  The largest room in the Blairsden Mansion, constructed in 1897-1903 in Peapack-Gladstone, New Jersey benefiting the Morristown Medical Center.

INTERVIEW:

1.What is the showroom’s design style and how does the furniture being used for the Mansion represent the brand?

The first word that comes to mind is "Glamor" The showroom ranges in style from Art Deco, Regency, to mid-century modern. The best way to describe the showrooms style is a contemporary mood with traditional values.

                                                       

2/3. Describe the brand and the service it provides.

Originally known for a wide range of decorative mirrors, the Christopher Guy brand grew into a collection of upscale upholstery, seating, dining tables, sofas, headboards, office furniture, lighting & a private fabric label. Christopher Guy's signature design details include the patented “Chris-X” (pronounced kris-krôs) leg design as well the “Silk Cut” upholstery & wood detail.

 Influenced by film, performing arts and the human form, the glamorous & alluring brand reflects a contemporary mood with classic values. Christopher Guy is the creator of the world’s most fabulous lifestyles. 

4. What are you most excited about for MIM?

The Grand Salon promises to be the most exciting room in the Mansion. The marriage of James Rixner’s innate talent to conjure spaces that are elegant and at the same time livable along with the sculptural qualities of the Christopher Guy items will be a feast for the eyes!

5. What happens to the products when the show ends?

All the items will be for sale. And we hope that because the public is able to view the items first hand it will encourage them to buy the items.

To visit the showroom:

________________________________________________________________________________

Mansion in May will be open to the public May 1st, 2014.  Restoration and decorating work at the mansion is proceeding rapidly. “With over 30,000 square feet of house and 53 interior design spaces to complete, our designers have a short time frame in which to translate their concepts into beautiful reality,” said Hofmeister. 

 

Mansion in May is the preeminent designer show-house in the New Jersey-New York area, attracting over 25,000 visitors to the event, typically held every other year. As a fundraiser for Morristown Medical Center, the event is known for presenting the area’s most unique and historic mansions, restored through the work of top interior and landscape designers.    

General Admission

Self-guided tour (approx. 1.5 - 2 hours)
Hours: 10am - 3pm, every day in May
Last ticket sold at 3pm

Ticket Pricing
$40 per person, February 1 - April 30
$50 per person, May 1 - May 31

Purchase Options
Online: February 1 - May 31
In Local Stores: April 1 - April 30
At the Door: May 1 - May 31

Sources:
www.GCTMarketing.com
www.jamesrixner.com
www.christopherguy.com
www.mansioninmay.com

Marketing Tips: 5 Twitter Mistakes to Avoid

Social Media Objectives

• Expand brand presence
• Engage in dialogue with consumers and vendors
• Promote products and promotions
• Announce new vendors, products, etc.
• Increase awareness of business and sales

1: Auto-DM to message everyone that following you

The problem:  Using software or web apps that send everyone that begins to follow up a direct message.

Most people view this as spam and your click-through ratio on the links you post will be very low and it prevents people from building trust with your brand

The solution:  Don’t auto-send a DM to anyone on Twitter.  Build relationships with people first to find out what their needs are.  

2:  Posting Overkill

The problem:  You feel that the more post you put up the more exposure your brand will get. You are replying to tons of people and sending out lots of cool tweets that your followers find valuable. 

Stay consistent but don't over tweet. Over tweeting takes space and attention away from other Twitterers and can be bothersome to followers.

The Solution: Tweet at least once a day but limit tweets to under 5 times a day.

3:  Not Posting Enough

The problem:  Yes, not posting enough on Twitter is a Twitter sin although you might not know it.  If you aren’t posting multiple times a day, then you aren’t interacting with others and you aren’t driving traffic back to your website.

The solution:  You’re probably really busy and you don’t have time to visit Twitter multiple times a day to tweet.  I feel you.

So again, this is where a tool like Hootsuite comes into play.  Visit Hootsuite once a day and schedule multiple tweets for that day (at least 3).

4: Posting @ wrong times

The problem:  You send your tweets at times when your followers aren’t online.  As a result, your tweets don’t get clicked on and you don’t get re-tweeted.

The solution:  You need to find out when a majority of your followers are online and schedule your tweets for those times.  Luckily, there are a couple of services that can help.

5: You thank everyone & their cousin for following or re-tweeting you

The problem:  Every time you get a new follower, you send them a mention thanking them for the follow.  Every time someone re-tweets you, you thank them for the re-tweet.

The solution:  Thank people for the follows and the re-tweets sparingly.  Also, once you find out when a majority of your followers are online, schedule the thankyou’s in advance to go out during your non-peak times