Social
Media Objectives
- Expand
brand presence
- Engage in
dialogue with consumers and vendors
- Promote
products and promotions
- Announce
new vendors, products, etc.
- Increase
awareness of business and sales
1: Auto-DM to message everyone that following you
The problem: Using software or web apps that send everyone that begins to follow up a direct message.
Most people view this as spam and your click-through ratio on the links you post will be very low and it prevents people from building trust with your brand
The solution: Don’t auto-send a DM to anyone on Twitter. Build relationships with people first to find out what their needs are.
2: Posting Overkill
The problem: You feel that the more post you put up the more exposure your brand will get. You are replying to tons of people and sending out lots of cool tweets that your followers find valuable.
Stay consistent but don't over tweet. Over tweeting takes space and attention away from other Twitterers and can be bothersome to followers.
The Solution: Tweet at least once a day but limit tweets to under 5 times a day.
3: Not Posting Enough
The problem: Yes, not posting enough on Twitter is a Twitter sin although you might not know it. If you aren’t posting multiple times a day, then you aren’t interacting with others and you aren’t driving traffic back to your website.
The solution: You’re probably really busy and you don’t have time to visit Twitter multiple times a day to tweet. I feel you.
So again, this is where a tool like Hootsuite comes into play. Visit Hootsuite once a day and schedule multiple tweets for that day (at least 3).
4: Posting @ wrong times
The problem: You send your tweets at times when your followers aren’t online. As a result, your tweets don’t get clicked on and you don’t get re-tweeted.
The solution: You need to find out when a majority of your followers are online and schedule your tweets for those times. Luckily, there are a couple of services that can help.
5: You thank everyone & their cousin for following or re-tweeting you
The problem: Every time you get a new follower, you send them a mention thanking them for the follow. Every time someone re-tweets you, you thank them for the re-tweet.
The solution: Thank people for the follows and the re-tweets sparingly. Also, once you find out when a majority of your followers are online, schedule the thankyou’s in advance to go out during your non-peak times
