Most of us are on social media, I currently have my Facebook page open to my personal page as I am sure many of your staffers currently do. We all understand the need to be active on social media, but during working hours we want to make sure the company stays active too.
How to structure your social media team:
First thing is to find information to create a report and have something to look at as you measure the growth of your business page.
Facebook already gives you a lot of information such as:
- Overview
- Like
- Reach
- Visits
- Post
- People
Overview: Gives you overall information from the different tabs available. The image below shows insights from Likes, Post, and Engagement, at a glance. Each of the tabs have their own set of information and breaks down all the statistics.
People: This tab highlights types of people and their location. It give information such as gender, age group, location, and language.
Post: Your post are key to growing your base. Are you staying relevant, engaging the end user. The Post tab gives you insight on your top post. This will be great for your marketing/social media meetings to generate topics your fans will be interact with.
Likes: We love to see people like our page but we sometimes get an unlike, both are equally important and need to be examined. By seeing who is liking and un-liking it will show you who you are attracting and why others may decide to leave.
"Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
- Benchmarking
- Easy start and end date slider
- When your fans are online feature
- Best post types feature
- Comparisons vs. general Facebook audience
- Advanced filtering
- Addition of Post Clicks stat"
"When considering what metrics are relevant to your business or your client, think about what you’re using Facebook for and what goals you have in mind for the page.
If you stick to your goals and only report on them, you can ignore the other Facebook metrics and avoid the dreaded ‘analysis paralysis’!
Most brands set up Facebook Pages as a marketing method to bring traffic to a site (or foot traffic through a door) in order to convert"
How go to your page's insight:
- Be a manager or administrator of the page. Have the current admin just add your name to the list once you have liked the business page
- Go to top of the page --> insights
www.facebook.com
www.branded3.com
www.gctmarketing.com
http://www.socialmediaexaminer.com/
