10 ways to improve your Facebook Business Page

Social Media Objectives

• Expand brand presence
• Engage in dialogue with consumers and vendors
• Promote products and promotions
• Announce new vendors, products, etc.
• Increase awareness of business and sales

 

Guidelines:

#1: Be Engaging

• Post fresh content daily- the pages with the most engaging content interact with fans daily-by posting daily.
• Space out your post: example 6 post over 24 hours- 1 every 4 hours
• Schedule a post ahead of time: Hoot Suite
• Ask Questions
• Post engaging content

#2: Leverage Facebook Ads

•  Ads are a vital part of Facebook  & they should be a vital part of your marketing strategy. You cannot grow a targeted and active page without spending money on facebook.
•  https://www.facebook.com/advertising?campaign_id=194417723019&creative=36922384869&keyword=facebook+com+ads&extra_1=50255cb6-be2c-4e23-a1e6-10f1cdcbb61a&extra_2=fbads

#3: Have a Posting Strategy

• Plan ahead special promotions, events, and sales. Do not expect to have a massive response to a posted about something happening the same day. Use the post to drive traffic to your website and to guide the user to familiarize themselves with your brand.

#4: Use Hashtags Intelligently

• You really need to stop using so many hashtags on your brand's Facebook Page, according to a new report (though, it's probably a good rule of thumb for your personal page, too).

• DON'T’S

o   Don’t use hashtags in every post,

o   Don’t hijack a common hashtag just to try and show up in results

o   Don’t hashtag senseless words — like #huzzah or #awesome

o   Don’t stuff your post with hashtags — 1 or 2 is enough! –

#6: Monitor Page Insights

• Measure:

o   Virality of post

o   Likes

o   Reach

o   Talking about this

o   Check-Ins

o   Traffic Source

·       

#7: Post photos & Events

•          Photos should be an integral part of your posting strategy. Take a look at the screenshot
•        Images catch our attention & are easy to consume.

• Add events and any upcoming sales to the Events tab.  This not only builds the page but makes it a useful stop for fans.  You can also post an announcement about an upcoming vendor on a certain day/time to drive traffic to page

#8: Leverage your cover photo

•             The cover photo is the first impression your brand will make to new visitors so to make a good impression make sure you use an image that speaks about your brand

#9: Find the right voice

• Polite tone: Keep a polite and measured tone on status updates and replies.  Be sure to avoid personal information and be explicitly clear if replying to inquiries to avoid miscommunication
• Avoid spelling mistakes: Make sure spelling and grammar is correct on profile information, updates and photo labels.  Don’t use “text” grammar such as lower case letters, abbreviations, etc.

• Don’t be too commercial: Post vendor sales information respectfully.  Facebook is not for advertising (it offers an ad option separately at cost) but is a social community.  Post in a fun and conversational tone to interest others

#10: Promote your page

• Add Facebook link to email signatures: By adding a small link to “like” your Facebook page at the bottom of your email signature, you provide the opportunity to increase the number of people who like the page

• Promote page on business cards and other communications

• Include links to website, releases, RSS feed, etc.

Schedule

 

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