Happy New Year! May your year be filled with success, health, and happiness.
From GCT Marketing
Tuesday, December 31, 2013
Friday, December 27, 2013
TOP 10 COMMERCIALS OF 2013
Commercial Reviews of 2013
Seriously awesome video of our childhood hero JCVD doing the thing he is best know for his splits between 2 trucks. Nice!
I am so fascinated by these commercials from sprint. I am not sure what it means regarding their network but I do love watching them.
This video gets to me every-time. How could we not put this in out countdown!
Three little girls that break the "mold" and create something bigger then what is believed of them. I am not sure why the fact they are girls makes it that much poignant, but it is what it is.
This rendition of The Princess and The Frog, giving this princess power to decide when she wants the prince and when to punish him and have him a frog.
This fascination with hump day in the corporate world has always intrigued me, and this commercial makes light of this culture.
This video does a great job with a message about personal perception. An FBI trained sketch artist draws women by having them describe themselves and followed by a stranger describing that same women. Check it out
The Google commercial pulls the emotional strings. It is set in india and is definitely a brilliant way to show that no matter where you are from you can miss someone.
Title says it all, this is just a smart message on what not to do. The commercial is from Australia and made for the Metro with a message to be safe around trains, I guess they went ahead and added a couple more things to be careful with.
1.Volvo Trucks: The Epic Split
Ad Agency: Forsman & BodenforsSeriously awesome video of our childhood hero JCVD doing the thing he is best know for his splits between 2 trucks. Nice!
2. Totes McGotes
Ad Agency: Team Sprint- Leo BurnettI am so fascinated by these commercials from sprint. I am not sure what it means regarding their network but I do love watching them.
3. Budweiser – Brotherhood:
Ad Agency: AnomalyThis video gets to me every-time. How could we not put this in out countdown!
4. GoldieBlox: “Girls”
Ad Agency: the AcademyThree little girls that break the "mold" and create something bigger then what is believed of them. I am not sure why the fact they are girls makes it that much poignant, but it is what it is.
5. Twistos:Frog
Ad Agency: BBDO ArgentinaThis rendition of The Princess and The Frog, giving this princess power to decide when she wants the prince and when to punish him and have him a frog.
6. Hump day Commercial Geico
Ad Agency: The Martin AgencyThis fascination with hump day in the corporate world has always intrigued me, and this commercial makes light of this culture.
7. Dove: “Real Beauty”
Ad Agency: Ogilvy & Mather Brazil
This video does a great job with a message about personal perception. An FBI trained sketch artist draws women by having them describe themselves and followed by a stranger describing that same women. Check it out
8. Google: Reunion
Ad Agency: Ogilvy & Mather MumbaiThe Google commercial pulls the emotional strings. It is set in india and is definitely a brilliant way to show that no matter where you are from you can miss someone.
9. Dumb Ways to Die
Ad Agency: McCannTitle says it all, this is just a smart message on what not to do. The commercial is from Australia and made for the Metro with a message to be safe around trains, I guess they went ahead and added a couple more things to be careful with.
Thursday, December 26, 2013
Forced to upgrade.
I held out as long as I could with my old phone and finally caved in and got the upgrade they offered me for a new contract. My carrier is Verizon and I was eligible for an upgrade with a two year renew, I was fine with staying a customer as I am happy with their service, what got to me was the feeling that in order to stay current with the world of social media and marketing, I HAD to upgrade!!!!!
I love the Iphone 4S design the most, it is well-polished and is detailed enough to have a pleasant feel.
Now I have an Iphone 5C which feels predictable in its design, due to the fact that its need has shifted from luxury to a necessity.
It seems that the days of versatility are almost over, the more time we enjoy a brands product the more dependent we make ourselves. I would have loved to try a new smartphone, but would that mean I would have to re-learn how to operate a phone all over again?
When did things become so complicated?
As our "apps" update so do their requirements, so we upgrade our devices. If not, I am stuck with a phone that crashes, overheats, and slows down.
This is like video consoles; every few years there is a new update and all games and development stops for the previous one. There is one console that defied the norm; the PS3 60g which also plays PS2games, but that did not last.
At least for the gamers you have several years of enjoyment before you need to shell out another $500 dollars.
Because of all these upgrades and these must haves we run and spend $800 out of pocket or forced into a contract loosing your unlimited data. When will we be able to take a break from this race?
What started as a distraction and a communication channel for the people has now has started to morph into a corporate trap seeing how to monetize and build on your dime.
Ads: Sponsored
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As we now pay for our data, ads "suggested" by facebook and instagram will now cost the user something.
On top of the app upgrades which require us to get more memory, Facebook started placing ads and promoting other businesses in your feed, and is preparing you for Instagram as well. I do not feel comfortable with the free ride these social media "giants" are taking on us.
I love the Iphone 4S design the most, it is well-polished and is detailed enough to have a pleasant feel.
Now I have an Iphone 5C which feels predictable in its design, due to the fact that its need has shifted from luxury to a necessity.
It seems that the days of versatility are almost over, the more time we enjoy a brands product the more dependent we make ourselves. I would have loved to try a new smartphone, but would that mean I would have to re-learn how to operate a phone all over again?
When did things become so complicated?
As our "apps" update so do their requirements, so we upgrade our devices. If not, I am stuck with a phone that crashes, overheats, and slows down.
This is like video consoles; every few years there is a new update and all games and development stops for the previous one. There is one console that defied the norm; the PS3 60g which also plays PS2games, but that did not last.
At least for the gamers you have several years of enjoyment before you need to shell out another $500 dollars.
Because of all these upgrades and these must haves we run and spend $800 out of pocket or forced into a contract loosing your unlimited data. When will we be able to take a break from this race?What started as a distraction and a communication channel for the people has now has started to morph into a corporate trap seeing how to monetize and build on your dime.
Ads: Sponsored
.PNG)
On top of the app upgrades which require us to get more memory, Facebook started placing ads and promoting other businesses in your feed, and is preparing you for Instagram as well. I do not feel comfortable with the free ride these social media "giants" are taking on us.
Basically I wanted to rant about my discontent with how powerless I feel we are becoming to our technological developments.
Monday, December 23, 2013
The 5th Avenue Store decoration grades are in. I often think of the holidays and feel that decorations are a way to give to the public something beautiful to enjoy from the outside since they may not be included in the festivities happening indoors.
This weekend I went and looked at some of todays top stores and was sadly surprised how little effort they put even though they are making buckets of cash from their overpriced items. SO....
I graded them:
Apple Store F
Mikimoto C
· Prada F
· Abercrombie & Fitch D
Armani F
· Harry Winston A+
· Dolce & Gabanna B
· Omega D
· De Beers F
· Bottega Veneta F
· Gap F
· Diesel F
· Tommy Hilfiger B+
· Fendi C+
· St. Johns D
· Rolex F
· Ermenegildo Zegna F
· Salvatore Ferragamo A
· Cartier A
· Gianni Versace B+
\
This weekend I went and looked at some of todays top stores and was sadly surprised how little effort they put even though they are making buckets of cash from their overpriced items. SO....
I graded them:
Apple Store F
· Bergdorf Goodman A-
·
Louis Vuitton D
· Tiffany & Co., A-
· Bulgari A-
· Piaget C
Mikimoto C
· Abercrombie & Fitch D
· Gucci D
Armani F
· Harry Winston A+
· Dolce & Gabanna B
· Omega D
· De Beers F
· Bottega Veneta F
· Gap F
· Tommy Hilfiger B+
· Fendi C+
· St. Johns D
· Rolex F
· Salvatore Ferragamo A
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